Normally when we talk about Social Networks we refer to platforms such as Facebook or Twitter, and when talking about Social Media, we refer to a more complex concept, which includes dialogue, interactions, platforms, metrics, etc. Once this other difference is made, we can return to the difference between Digital Marketing and Social Media. The main difference is that Social Media is part of Digital Marketing. Many people believe that by getting involved in social networks or Social Media they are already doing Digital Marketing, but this is not 100% true since there are several elements that make up a Digital Marketing campaign.
What is Digital Marketing?
Building awareness and promoting a brand or product online using all available digital channels.
The major components of digital marketing are:
Internet Marketing – Website, SEM (search engine marketing – includes SEO and Pay per click advertising), smartphones, mobile markets (i.e. Google Play, Apple Store), email marketing, online banner advertising and Social Media.
Non-Internet digital channels – Television, Radio, SMS, digital billboards (indoor and outdoor)
What is social media?
Social media is the latest buzz word in Internet Marketing the last couple of years. The success of the new generation of social media platforms, mainly Facebook and Twitter, changed the way we socialize, interact and shop. This also brought new channels to digital marketing as well.
Social media is the term we use to describe platforms that bring people together for the exchange of information. The most popular social media platforms are: Facebook, Twitter, Google+, Pinterest, Instagram, Tumblr, LinkedIn, StumbleUpon and YouTube.
What are the advantages of using social media in your marketing campaigns?
There are many advantages of utilizing social media for promoting both your online or offline products and services.
- It’s a fast way to spread the word– If you have a big fan base, you can tweet or post on Facebook and your message can instantly go to thousands of users around the World. In fact, social media is the fastest way (even from TV and Radio) to make an announcement or spread a message.
- It’s good for SEO– There are more and more signs that social signals are used for ranking purposes by both Google and Bing.
- It’s a trend– Social media is a trend you cannot ignore if you want to stay close to your customers and in synch with the latest developments in marketing.
- It’s one of the ways to interact with your customers and find out what they want – With social media your customers can show that they like a product or piece of content by voting (Like, Tweet, +1) , commenting and sharing. As a marketer you can analyze these statistics, talk with your customers and find out how to make your products, content or services better.
It is important to know the differences between the different marketing theories so that you can select the most appropriate tools to use in your campaigns.
Digital marketing is the future of marketing and will gradually gain more ground in the online and offline World.
Social media on the other hand, is the new way to connect with other people, it is part of digital marketing and it’s here to change the way we find new customers and promote our products.