Brand Identity Questionnaire

Business Overview

Name of the Company / Organization ? *

Year of Establishment*

Your Email *

Briefly describe your business in a few sentences: *

What products or services do you offer?*

Brand Name

How did you come up with the company name *

Is there a story or meaning behind the name*

Do you have a tagline or slogan? *

Brand Positioning

What inspired you to start your venture?*

What sets your business apart from competitors?*

What is unique or exclusive about your service? *

What words or feelings do you want your brand to evoke in customers? *

Target Audience

Who is your ideal customer?*

What are their demographics (age, gender, location, etc.)?*

Brand Impression

If your brand were a person, how would you describe its personality?*

Choose three adjectives that best describe your brand.*

Are there specific colors you associate with your brand? *

Are there any colors you definitely do not want to be associated with your brand? *

What message do you want your brand/logo to convey to your audience?*

Logos and Designs

Are there any existing logos or designs that you like? If yes, please share examples.*

Are there any logos or designs you dislike? If yes, please share examples and specify why.*

Competitor Analysis

Who are your main competitors? Is there anything you like or dislike about their branding?*

Vision and Mission

What is your company’s vision statement?*

What is your company’s mission statement?*

Preferred Design Style

Please select/highlight min 2 - max 4 options
FreshFun & QuirkyModernElegantSophisticatedArtisticProfessionalRetro / VintageFunky / YouthKids / BabyNatural / EarthyEco

Brand Collateral

Are there specific collateral items you need (business cards, letterheads, etc.)?*

Brand Applications

Where will your logo be primarily used (website, print, merchandise, etc.)?*

Additional Notes

Please share any additional information, thoughts, or ideas you have regarding your brand.*